The Evolution of Our Brand

You might have noticed a change when you typed in our familiar website address, or perhaps you’ve spotted a new logo and branding on our social media. That’s right, “The Lazy Gardener” has transitioned to “Green Thumb Formula.” We wanted to take a moment to explain the reasons behind this change and what it means for our community.

1. Reflecting Our Core Beliefs

Our previous domain name The Lazy Gardener did not really reflect our core beliefs. Our new domain name The Green Thumb Formula better reflects why we do what we do. 

We believe that we live on a planet with limited resources. As such, we have the capacity to thrive or to go extinct – a green thumb is not some inherent capacity of a few people, but the ability we all have to understand our universe, reconnect with our true selves,  and thrive in it, given the right approach (formula).. 

We believe that gardening can be a way to reconnect with our true selves and awaken that green thumb we all naturally have.

We offer  people 

The opportunity to build on the advances in gardening achieved by: previous green thumb heroes with the same values as ours

  • Scott and Helen Neering of “The Good Life” organic gardening fame
  • Barth Bartholemew of “The Square Foot Gardening” fame
  • Bill Mollison and David Holmgren of Permaculture fame
  • Dr. Elaine Inghamof the soil regeneration movement

2. Reflecting Our Growth

Over the years, our blog has evolved. What started as tips and tricks for those who wanted minimal effort gardening (hence the “lazy” moniker) has grown into a comprehensive platform offering in-depth gardening advice, solutions, and tools. We felt “Green Thumb Formula” better encapsulates the essence of our brand today, which is helping everyone discover the formula to successful gardening.

 

3. Avoiding Stereotypes

The term “lazy” was always intended to be light-hearted and tongue-in-cheek. However, we recognize that it might inadvertently reinforce the stereotype that gardening is hard or that taking shortcuts is the only way for busy people to maintain a garden. We want to empower everyone – whether you have 5 minutes or 5 hours – to embrace gardening and enjoy it.

 

4. Expanding Our Offerings

In addition to articles, we’ve started offering workshops, webinars, and even a few products. “Green Thumb Formula” provides a more inclusive umbrella under which all these offerings can reside. It signifies not just tips and blogs, but a holistic approach to gardening success.

 

5. Building a Community

We’ve seen ourselves as more than just a blog. We aspire to be a vibrant community of gardening enthusiasts. This name change is also a nod to this aspiration, recognizing that together, we are all working towards finding the perfect “formula” for our individual gardening needs

 

6. A Greener Future

The name “Green Thumb Formula” aligns more with our vision for a greener, more sustainable future. We want to emphasize the importance of cultivating plants, not just for beauty but for the health of our planet. This new name echoes our belief in the transformative power of gardening.

 

This being said…

While our name has changed, our commitment remains steadfast. We are dedicated to providing you with the best resources, tips, and community support. Whether you’re a novice looking for guidance or a seasoned gardener seeking advanced techniques, the Green Thumb Formula is here to assist.

 

Thank you for being a part of our journey so far, and we hope you’ll continue with us as we embark on this new chapter. Happy gardening!

 

With greenest regards,

The Green Thumb Formula Team.

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